In advertising, it’s best to have the best product in your particular field. But it’s even better to be first.
“If you want to be successful in love or in business, you must appreciate the importance of getting into the mind first. You build brand loyalty in a supermarket the same way you build mate loyalty in a marriage. You get there first and then be careful to not give them a reason to switch.” […]
Examples of attention grabbers and how to use them with your direct mail marketing:
“This is the goal I am working toward. And this is the way I’m going to get there. And when I reach that goal, I’ll have others by that time, and I’ll use the same system to reach those goals as well”. Earl Nightingale