“One of the biggest wastes of time and opportunity that I see is people who do not qualify the prospects they target. Instead of …

going after primary prospects, they go after suspects. The difference between suspect and prospect is quality. For example, a bank should never run ads just saying how wonderful it is. The banks should run ads offering a booklet that says, ‘How to Finance a New Home or Refinance an Existing One and Save $15,000 or […]