“Yes, you need to break the Money-Work Link if it is ingrained in your thinking, in a dollars for hours way, or a pain as price tag way, or a long and difficult and unpleasant path way. But, on the other hand, you need to think of work as a good thing – not some evil to be avoided, like tofu.” Dan Kennedy
The astute entrepreneur works at reducing the driving forces of his business to replicatable systems so his business can run profitably without him and then often finds ways to leverage the work he’s done in perfecting those systems for himself into yet another business: selling the systems to others.
Subscription model with rights to use ads and marketing materials. Territories — one per geographic area (e.g., postal codes) for added scarcity. Dan S. Kennedy
A popular fallacy is that America’s transition from a manufacturing-based to a serviced-based economy is an example of progress comparable to its transition during the nineteenth century from an agrarian-based to a manufacturing-based economy.
During the nineteenth century, efficiencies made possible by capital investment financed with savings enabled more food to be produced by fewer farm workers. The increased farm productivity freed up labor to make a transition into higher-paying manufacturing jobs similarly created by capital investment financed by savings. The growth in farm productivity that made the industrial […]
“Using what I call ‘psychological triggers’ like the filled in check to yourself drawn on ‘The Bank of the Universe’ is useful only in providing focus, motivation, and encouragement to actively, diligently and courageously work to then achieve. Otherwise it is silly.” Dan Kennedy
If you want to excel in an industry saturated with me-toos, you’re going to have to brand yourself and differentiate yourself.
The first step in building a brand is to have a Unique Selling Proposition or a USP. USP-less businesses offer nothing distinct, nothing unique, no special benefits, no logical reason why someone should buy from them other than hope or circumstance wrapped around a cheap price. Your USP is the anchor to your brand. What […]
Reserve currency status, a badge of America’s preeminence, has been both a blessing and a curse.
The U.S. dollar’s status as the world’s reserve currency has shielded the United States from the consequence of persistent and growing trade imbalances. The Bretton Woods accords made the U.S. dollar the currency used by other governments and institutions to settle their foreign exchange accounts and to transact trade in certain vital commodities, such as […]
You sacrifice to achieve goals, or you sacrifice your goals. You go to the library or bookstore, or you go to the bar. You invest or you spend. You conserve or you waste. You hang out with losers, or you seek association with winners. Dan S. Kennedy
Five of the most successful CEOs I know have five dramatically different management styles. Their relationships with their people are different. Their belief about leadership are different. Their companies’ environments feel different when you walk in. There is more than one right way. My way, what works for me, may very well fail miserably for […]