That is, from the work of those men whose ability produces more than their personal consumption requires, those who are intellectually and financially able to venture out in pursuit of the new. Capitalism is the only system where such men are free to function and where progress is accompanied, not by forced privations, but by […]
If you’re not sure what direction you want to go in, just commit to taking one step
If it’s the ‘wrong’ step, you’ll gain insight and course correct. If it’s the ‘right’ step, you’ll gain insight and stay the course. Either way, you gain clarity. But commit to nothing, and you’d forever be lost in “thinking about it” land.
International Man: Australia has proposed a law that provides a $25,000 fine and two years in jail for those who make cash transactions of $10,000 or more. If passed, the Currency (Restrictions on the Use of Cash) Bill could be implemented in 2020. Do you see this legislation as Orwellian? Jeff Thomas: Oh, yes, very much so. […]
Your prospect’s having varying degrees of awareness about the problem, solutions, and your offer. Eugene Schwartz refers to these as levels of customer awareness.
While there’s quite a bit that can be discussed about this… the solution is simple–Speak to ONE person at a time in your content.
What’s your take on how Millennials will shape the future of the United States?
Types of Customer Needs: Physical vs. Psychological Physical needs are easier to identify because they have a direct, measurable, and sometimes tangible cause. If your hands are cold, you need gloves. If your windshield is broken, you need to have it fixed. If your empty stomach is growling, you need to eat. The only way […]
You’re probably familiar with George Orwell’s classic dystopian novel Nineteen Eighty-Four; (it’s often published as 1984). It was written in 1948; the title comes from reversing the last two digits in 1948. Orwell intended it as a warning about how certain countries might evolve in the aftermath of World War II and the beginning of the Cold War. […]