A Marketing Guide to Psychographics

What’s the Difference Between Psychographics and Demographics? There are vast differences between psychographics and demographics. Demographics analyzes quantitative traits like age, gender, income and relationship status to determine the different categories within a population. Psychographics looks at harder to qualify traits like opinions, attitudes and lifestyle which can change as people age or move up […]

Sleepytroll automatically rocks the cradle

Created by Norwegian entrepreneur Ståle Flataker, Sleepytroll is attached via a ratcheting ladder strap, and then proceeds to monitor the sleeping infant using a microphone and a motion sensor. When it detects the baby-sounds or movements associated with waking, it activates an integrated flywheel to get itself and everything else gently rocking. In order to […]