Top 10 Fall Marketing Ideas Fall-Specific Content Marketing Fall Contests and Giveaways Get Your Business in the Fall Spirit Create Special Fall Products or Services Fall-Themed Direct Mail Campaign Infuse Fall Energy Into Your Social Media Channels Launch a Thanksgiving Charity Initiative Put a Fall Spin on Your Loyalty Program Cross-Promote With Fall in Mind […]
An effective advertising or marketing campaign should make it clear what kind of person your product or service is for (and not for).
And remember that the more specialized the sub-niche, the easiest it is to attract ideal customers. If your product or service is appropriate for more than one distinct sub-niche, run totally separate marketing and ad campaigns, and use a different name for each one. Just like when prospective clients saw our ads and felt, ‘This […]
“One aspect of customer acquisition that most business owners rarely think about is: What kind of customers do you want your employees to have to deal with? Just because a prospect fits into your ideal client parameters doesn’t mean they are an ideal client if they are difficult or unpleasant to do business with.” Sidney Biddle Barrows, Uncensored Sales Strategies
“So many businesses feel that their ideal customer is anyone who wants to, or can afford to, give them their money. I would argue this is faulty thinking. I regularly turned down potential clients who could have and would have paid our fees. I also declined to do further business with a client who proved to be someone who did not fit my definition of an ideal client. And I had a very specific list of criteria as to who an ideal client was.” Sidney Biddle Barrows, Uncensored Sales Strategies
“Selling a product or service with a strong emotional component (aspirations, hopes, dreams, fantasies) requires a carefully scripted presentation that sweeps the customer into feeling they are already experiencing it, which triggers the decision to experience it for real.” Sidney Biddle Barrows, Uncensored Sales Strategies
Does the first person the customer comes into contact with have the knowledge and ability to answer questions and move the customer on to the next step (e.g., appointment, follow up call, etc.)? Is it easy to contact you or are there irritating or confusing hoops prospective customers must go through first (e.g., voice mail […]
Are you getting attention with your opening? (Attention) Are you stating a problem the reader cares about? (Interest) Are you offering a solution that really works? What’s your promise? What proof do you have that it works? It can be testimonials, a guarantee, scientific studies, quotes from authorities, a statistic, or anything else that helps […]