W. Clement Stone once said that, “Little hinges swing big doors.” This means that a slight change can make a huge difference in your profitability.

Here is one of those small changes that has worked very well for me. When mailing lead generation letters to corporations, instead of having a big, bold, headline at the top of your letter, simply use your letterhead (provided your letterhead looks business-like). After the salutation, make the first sentence your headline. Here’s an example: […]

The personal appearance of you, the business owner, and your employees – clothing and grooming – is a very significant element of physical choreography and has a huge influence on how your clients, patients and prospects perceive your business.

Because appearance is such a personal issue, many business owners are reluctant to set and enforce standards of dress and grooming. This is a huge mistake, considering how strongly personal appearance influences customers. I find this to be one of the most difficult reforms my clients have to deal with, and they very often leave […]