The personal appearance of you, the business owner, and your employees – clothing and grooming – is a very significant element of physical choreography and has a huge influence on how your clients, patients and prospects perceive your business.

Because appearance is such a personal issue, many business owners are reluctant to set and enforce standards of dress and grooming. This is a huge mistake, considering how strongly personal appearance influences customers. I find this to be one of the most difficult reforms my clients have to deal with, and they very often leave […]

You are leaving money on the table if you do not offer a premium-priced version of your product or service.

You don’t necessarily need to create a whole new product or service; just come up with something you could add to what you’re already offering: more personalized follow up or customer service, ancillary products that complement the regular product, a special phone number with a dedicated person who will respond immediately to their call, an […]