Email is a powerful marketing tool, but too many businesses miss out on its potential. Is yours one of these?
Too many entrepreneurs focus their efforts on making immediate sales instead of using a sound relationship-building model of marketing. Email marketing is like building a personal relationship: It takes time, effort, and commitment to develop lasting bonds. To accomplish this, create a system that leads your prospects down a comfortable and natural path to the […]
Photo captions are second only to headlines in readership, so omitting a caption is a lost opportunity to deliver a strong, compelling statement, to stimulate readership of the entire ad or sales letter. Dan S. Kennedy
Keen to satisfy the desires of drivers who have a sudden hankering for an Ultimate Pepperoni or Cali Chicken Bacon Ranch, the pizza giant teamed up with vehicle software company Xevo Market on an app that will let you order pie through your car’s infotainment system. Using the in-car touchscreen, the quickest way to get […]
You may think your food order is pretty much decided when you rock up at a McDonald’s drive-thru, but new dynamic menus to be installed by the restaurant chain may see you leaving with a few unexpected extras. The major change to the fast-food giant’s drive-thru experience is coming later this year and is the result of […]
You want your customers to “go viral” and infect the market with your message. You want them telling their colleagues and neighbors about your company. You want your customers to be sending emails and blogging about your products and services to each other. Start by defining the “ultimate customer experience”. If the customer experience were […]
Many business and professional practices forget that basic fact, which is why they fail miserably. No matter what your product or service is, it all starts with an offer – and if the offer isn’t compelling, it ends there. If the offer is “irresistible”, you can build an entire business on the back of that […]
Local news is incredibly important for small businesses and startups. Because I watched the local morning news, I was able to land deals, establish business relationships and come up with ideas I never would have known about. The national news created a wealth of publicity and story ideas that I could leverage for pitching content and […]
Creating videos that pitch viewers on a product or service can be quite lucrative, even if you have zero on-camera experience. My experience shows that if you do the first 10 to 30 seconds of your video sales letter right, you buy yourself another five minutes of your prospect’s attention. But you also need to […]