Do a deep dive to figure out where your business and new clients really come from.

Make people on your list raise their hand about a particular thing and then send your more expensive marketing material on your sequence only to them. People on your list who don’t raise their hand when first asked never see the rest of your marketing for that offer. This allows you to waste less money […]

Times have changed. Founders can no longer woo investors with just great ideas and “users.” The people behind the funding want to see real results right off the bat, which means the days of raising money with no proof of success are over.

You have to shrink the size of your target market so whatever resources you’re willing and able to commit will allow you to have a big impact.

With a focus on following LinkedIn company page best practices and increased competition as the LinkedIn algorithm continues to evolve, here are the top five ways that companies can optimize a company page on LinkedIn in 2019:

Fisher Investments is running a TV ad all about what it is not: we are NOT brokers, we are NOT paid commissions, we are NOT annuity salespeople.

This rather amazing fact about human behavior and motivation in that single sentence can be the key to making your proposition irresistible; to making people defenseless to it! Dan S. Kennedy

Since you are helping a customer when they are in need of assistance, customer service is reactive. For example, answering a client within the same day when they have a question is an example of good customer service. Customer experience on the other hand looks proactively at your customer’s complete journey with your company and […]

To summarize, here are the steps you need to take to land your first sale with social selling: