A shopper’s perception of choice should be the driving force behind a retailer’s assortment strategy.
Marketing and PR in the digital age is both exciting and varied as well as potentially confusing, so you need to give your product launch as much planning as possible. To help your product to get the exposure it needs to make a dent in the market, here are seven tips for a successful product […]
This question is built on a simple formula just about anybody can use: “If I could show you how to ___________, would you be interested in knowing more about it?” Example: “If I could show you a guaranteed way to save $50,000 to $75,000 in interest on your home mortgage, without refinancing, for a total […]
In my book, No B.S. Sales Success, one of the first strategies I talk about is “The Positive Power of Negative Preparation.” This applies to selling in print just as it does to selling in person. The idea is simple: take the time to list every possible reason why the prospect might distrust your assertions […]
Adjusting the in-store experience can drive consumers to spend more time and money with you.
If you need to brag, don’t do it to the people who sell you discounted media. Whining, not bragging, is most profitable. When asked how well you are doing, say “Well, barely good enough to keep testing, trying to refine how we handle the leads.” Dan S. Kennedy
The newsletter is, I think, the most useful tool in maintaining relationships with customers and keeping them interested in you, your business, your products and services. Since “publications” get better readership than “sales materials” and articles get more readership than ads, it simply makes sense to put your messages into the format of a publication, […]