In the digital marketplace, consumers have more options than ever. Therefore, the quality of your product description may mean the difference between you making or losing a sale. After all, compelling product descriptions help drive customers to purchase. They illustrate how a product fulfills their needs or wants and minimizes the need to seek more […]

Because appearance is such a personal issue, many business owners are reluctant to set and enforce standards of dress and grooming. This is a huge mistake, considering how strongly personal appearance influences customers. I find this to be one of the most difficult reforms my clients have to deal with, and they very often leave […]

You don’t necessarily need to create a whole new product or service; just come up with something you could add to what you’re already offering: more personalized follow up or customer service, ancillary products that complement the regular product, a special phone number with a dedicated person who will respond immediately to their call, an […]