The reason you started your blog How your readers can start a blog like yours A list of goals you’ve accomplished A list of goals you plan to achieve The top ten problems that your readers face (and the solutions) A past failure you’ve overcome A book review A movie review A roundup of the […]
The key to doing online marketing right is the material must have significant content value, be written in a conversational tone, and be geared toward developing a relationship based on two critical things:
I’m a good guy who is here to help you and not jam a product down your throat. I’m an expert and all this information I just gave you proves it. Dan S. Kennedy, Trust-Based Marketing
By first being a provider of information, trust-based marketer intentionally (and courageously) delays presenting propositions and asking for money, in favor of building authority, affinity, credibility, fascination, and as outcome, trust. This is what I call “the principle of delayed sale.” I have not yet found a business where it can’t be beneficially applied. But… […]
Determine what kind of Experience your ideal customers are hoping to find and reverse engineer everything you do in order to create that reality.
Design and integrate Sales Choreography that will engage and delight them, that will cause them to talk about you, and will influence them to look forward to returning. Dan S. Kennedy, Marketing Miracles
Story Type #1: “The Herald” “The Herald” story is a story that introduces a new idea to a market that is unfamiiar with it. Here are the steps: 1- This was the situation. 2- Here was the problem. 3- Here is why it was hard or impossible to solve the problem before. 4- Here is […]
Stories are very powerful because stories bypass the typical thinking we have that puts up resistance, which is known as critical thinking.
Stories are not just good for reminiscing. They are very helpful in helping people get to know you pretty quickly. In business, that’s important because people like to do business with people they are comfortable with. One of the main reasons people don’t trust other people is simply because they don’t know them yet. So, […]
What is the single best way to reach into the reader’s heart, soul, and mind? The answer: a story
When you’re with a little kid and you open up your mouth to say, “Let me tell you a story,” what happens? Their eyes dilate wide and they get glassy, and the child goes into a trance. One thing I would like you to know is that you don’t always need stories in your copy. […]
An offer is a solution. It’s a package. It’s the way you present your product, service or information product. You present it in such a way that people see the value. It seems tangible to them. They start salivating for it. They want it and they feel good after they’ve spent the money. The way you […]
This is a huge mistake most speakers make. Audiences remember best what they hear first and last, so make sure your strong message is the last one they hear. Do not leave it to chance. It is great to have a Q&A period – just as long as you follow it with a strong closing, […]