If you’re not sure what direction you want to go in, just commit to taking one step
If it’s the ‘wrong’ step, you’ll gain insight and course correct. If it’s the ‘right’ step, you’ll gain insight and stay the course. Either way, you gain clarity. But commit to nothing, and you’d forever be lost in “thinking about it” land.
Types of Customer Needs: Physical vs. Psychological Physical needs are easier to identify because they have a direct, measurable, and sometimes tangible cause. If your hands are cold, you need gloves. If your windshield is broken, you need to have it fixed. If your empty stomach is growling, you need to eat. The only way […]
Find Your Passion: Live the Way you Want and Discover Your Purpose (Logan Hawkins) — bullet points
Sоmеоnе whо іѕ раѕѕіоnаtе іѕ intriguing tо watch and tо lіѕtеn tо. Thеу are uѕuаllу еnеrgіzіng to bе аrоund. Passion еnсоurаgеѕ and whірѕ nеw energy іntо people аnd projects. Everyone wants to fееl раѕѕіоn fоr ѕоmеthіng. Whеn you come tо roadblocks іn lіfе, уоur passion іѕ whаt brіngѕ уоu bеуоnd each аnd every halt. When […]
A problem is the difference between what you have and what you want. So, if you want to solve customers’ problems, ask them, “What do you have?” (What’s the situation now?) and, “What do you want?” (How would you like it to be?) Once you have the answer to those two questions, you can decide […]
How people travel, work, live, shop and communicate changes more frequently and significantly now than at any other point in modern history, and that means you don’t have five years to respond and adapt. You might not even have one year. Analyzing your external environment doesn’t have to be miserable. Let’s reframe the process. At […]
There is a direct correlation between customer happiness and employee happiness. The link between employee experience and customer experience is obvious: if the employee experience is generally poor, employees won’t care much about the customers — or the company. Since every interaction a customer has with the organization is thought of, created, designed, built, tested, and managed by […]
The Nine Subscription Business Models:
Creativity: “I didn’t suddenly realize at the age of twenty-one that I wanted to be an artist, an action sports photographer, or the founder of an online learning platform. I simply decided to listen to my gut.”
I knew I wanted to take photos, simple as that. As long as I was doing what felt right, I figured, the rest would figure itself out—and it did. Being creative doesn’t mean quitting your day job, donning a beret, or moving to Paris. It doesn’t mean dressing differently or making a whole new set […]
For me the creative process is largely about asking ‘What if?’ questions. What if we reneged on our existing supply contract? What if we talked other tied petrol station owners into joining forces with us? The secret of success when planning any new venture is to not be afraid to explore seemingly ridiculous ideas. It […]
Love is far greater and far more powerful than just another thing that is one part of a good business—it is the thing that makes all the other things either possible or more powerful.
It’s the starting point from which good business begins and the fuel that drives it toward a meaningful destination. It doesn’t matter if you measure a business strictly by its profits, by its social impact, or by some combination of the two: Love is just damn good business. How do we win in business with […]