Stories are very powerful because stories bypass the typical thinking we have that puts up resistance, which is known as critical thinking.
Stories are not just good for reminiscing. They are very helpful in helping people get to know you pretty quickly.
In business, that’s important because people like to do business with people they are comfortable with. One of the main reasons people don’t trust other people is simply because they don’t know them yet. So, stories are a real shortcut.
David Garfinkel, Breakthrough Copywriting