W. Clement Stone once said that, “Little hinges swing big doors.” This means that a slight change can make a huge difference in your profitability.

Here is one of those small changes that has worked very well for me. When mailing lead generation letters to corporations, instead of having a big, bold, headline at the top of your letter, simply use your letterhead (provided your letterhead looks business-like). After the salutation, make the first sentence your headline. Here’s an example: […]

Mask mandates are just the beginning: Your Post-COVID Life Will Be Controlled By Track & Trace Apps Funded By The Rockefeller & Clinton Foundations

The Rockefeller Foundation and the Clinton Foundation have developed a series of COVID apps which will tightly control your post-covid life. The initiative is launched by non-profit trust Commons Project Foundation which is part of the World Economic Forum. The Commons Project include three COVID apps: CommonHealth, COVIDcheck and CommonPass. Together, they will collect, store […]