How to Write Excellent Product Descriptions That Sell

In the digital marketplace, consumers have more options than ever. Therefore, the quality of your product description may mean the difference between you making or losing a sale. After all, compelling product descriptions help drive customers to purchase. They illustrate how a product fulfills their needs or wants and minimizes the need to seek more information about a product, which can stall a purchasing decision.

  1. Know Your Consumer
  2. Write Directly to Your Audience
  3. Call Out Features and Benefits
  4. Tell a Story or Offer Connection
  5. Make Them Easy to Skim
  6. Choose Your Superlatives Carefully (and Avoid Hyperbole)
  7. Be Efficient
  8. Optimize for Search Engines (SEO)
  9. Pair With Strong Imagery