You are leaving money on the table if you do not offer a premium-priced version of your product or service.

You don’t necessarily need to create a whole new product or service; just come up with something you could add to what you’re already offering: more personalized follow up or customer service, ancillary products that complement the regular product, a special phone number with a dedicated person who will respond immediately to their call, an opportunity to take advantage of special offers only available to them etc.

You should have one or two options whose prices fall in-between your regular price and your premium price for those who can’t afford or simply cannot rationalize taking the highest-priced option, but can afford more than the lowest-priced option.

Sidney Biddle Barrows, Uncensored Sales Strategies