- Social media is clearly the most important marketing tool of the last decade, but as many are beginning to find out, it is a double-edged sword and can cut you when you least expect it. What happened to Pitman is not as strange or far removed as you might expect. Many business leaders have experienced a similar fate, losing loads of followers and business connections overnight.
- Don’t build exclusively on social media. It’s very easy to build 100 percent of your business on social media. Take advantage of the ads, stories, and all other creative avenues to get your business out there. But one major lesson Pitman’s tragedy has taught him: Don’t only build your business on social media or as John Obidi would say it, “Don’t build your house on rented land.”