New Zealand’s and Australia’s coronavirus death rates are infinitesimal: 4 per million in the former, 18 per million in the latter (Worldometers.info). Despite these scant numbers, New Zealand is under lockdown and has postponed an election (nobody has died of the coronavirus since May) and Melbourne has instituted, “the harshest lockdown conditions of all Western democracies”
Power, as they like to remind us, grows out of a barrel of a gun, but moral legitimacy ends when that gun is aimed at the innocent. Nothing good has or ever will come from such evil. Dostoyevsky knew that it’s not history, or a socioeconomic system, or a political ideology from which evil flows, […]
I get a lot of sales letter to critique that start out talking about the company; ‘what WE do’, how long WE’VE been in business, this sort of thing. Your prospect does NOT give a rat’s behind about you, your company, your background, your credentials, your client list, your years in business, your widgets, your […]
Home security tips: Get reinforced exterior doors. Think like a burglar (How would you break into your own house?). Have exterior motion sensitive cameras. Secure windows, roof, and skylights. Install good quality locks (2 per exterior doors). Secure your interior garage door. Don’t leave any tools in the garden. Install heavy curtains (Don’t make your […]
“THANKSGIVING presents a fantastic marketing opportunity for most businesses; it’s hard to offend anybody’s delicate sensibilities with it, and made-to-order for ‘thank you’ promotions to past and present customers. If you can’t create a cash flow surge out of that, you’re badly in need of a brain transfusion.” Dan Kennedy
I laughed when I saw The Washington Post headline: “Minneapolis had progressive policies, but its economy still left black families behind.” The media are so clueless. Instead of “but,” the headline should have said, “therefore,” or “so, obviously.” Lewis says Minnesota is now a “command and control economy. … They’re not even shy about it. (Congresswoman) Ilhan […]
It is not true that the lowest price is the right price. Products cost more at the 7-11 than at the supermarket and everybody knows it, but many people are cheerfully willing to pay the premium for convenience.
Price is never the determinant factor; perceived value in excess of price is. Dan S. Kennedy