It is not the true nature of governments to represent the electorate at all. Their nature is to rule, and to rule for their own benefit.
Any government is parasitical by definition. It does not produce any product; it takes from the electorate by force and unilaterally decides what it will dispense to them. Conceptually, the era of kings is long over, yet much of the world, particularly the larger countries, is still ruled by kings. But today, they have the […]
A very good synonym for Unique Selling Proposition (USP) is: THE PROMISE ONLY YOU CAN MAKE.
For example, Scandinavian Airlines could have marketed itself as ‘the best airline in Europe’. But that would have been a grandiose, unbelievable claim. Instead, it decided to be ‘the best airline for frequent business travelers in Europe’. To stick with this example, and move onto LEVERAGING THE USP INTO A MARKETING MESSAGE, we revert to […]
Here is what needs to happen if the depression is to be as brief and as therapeutic as possible. 1. Allow collapse of bankrupt entities. They’re uneconomic (as their bankruptcy has proven), their managements are overpaid and are proven incompetents. The bailout money going into them is simply wasted. Most of the real wealth now owned […]