The Dunning Letters Model

If you do multi-step campaigns – as you always should – and stick to some variation of the dunning model, so Letter #2 clearly refers to and acknowledge Letter #1, and #3 acknowledges #2, you obviously have to come up with ideas for those subsequent pieces. Justification for sending them. A common theme for #2 […]

Economics can serve historians and journalists as a guide to what further facts to look for in the explanation of economic events.

For example, whenever shortages exist, it tells them to look for government controls limiting the rise in prices; whenever unemployment exists, it tells them to look for government interference limiting the fall in money wage rates; and whenever a depression exists, it tells them to look for a preceeding expansion of money and credit. —– […]