If you’re wondering what the desire for convenience might look like as it approaches you, I invite you to consider the possibility that it might come in the form of a suggestion from one of your customers. Whether you choose to listen to that suggestion or not might make the difference between you and your […]
The crash of 1920-21 is called “the forgotten depression” because it has almost vanished from history books. The main reason: its lesson is anathema to the political and economic elites who derive power from controlling the marketplace. Its lesson: when the economy is melting down, do nothing because the free market will self-correct and naturally return to […]
“If a government wishes to alleviate, rather than aggravate, a depression, its only valid course is laissez-faire—to leave the economy alone. Only if there is no interference, direct or threatened, with prices, wage rates and business liquidation, will the necessary adjustment proceed with smooth dispatch.” Murray Rothbard, America’s Great Depression
A few suggestions for where to get ‘beginnings’ so you need not begin with the blank page for your copywriting
COMPETITORS: Direct competitors occasionally have good ideas badly executed. You should keep a close eye on competitors, as well as leaders of your field outside your geographic market. You ought to keep a file on each of these, making sure you have their ads, mailings, etc. COMPARABLES: Someone selling a totally different, completely uncompetitive product […]
Terrorism, Climate Change and the Coronavirus are the New Propaganda: a triumvirate of demons that are impossible to pin down. They are abstracts that we have been assured will destroy us.
Adolf Hitler and his Minister of Propaganda, Joseph Goebbels, took great pride in their campaign to instill fear in the German people between 1933 and 1945. They understood that the strongest and most renewable emotion in mankind is fear, and that, once a people have been won over by fear, there’s very little that you […]