A few suggestions for where to get ‘beginnings’ so you need not begin with the blank page for your copywriting

COMPETITORS: Direct competitors occasionally have good ideas badly executed. You should keep a close eye on competitors, as well as leaders of your field outside your geographic market. You ought to keep a file on each of these, making sure you have their ads, mailings, etc. COMPARABLES: Someone selling a totally different, completely uncompetitive product […]

Terrorism, Climate Change and the Coronavirus are the New Propaganda: a triumvirate of demons that are impossible to pin down. They are abstracts that we have been assured will destroy us.

Adolf Hitler and his Minister of Propaganda, Joseph Goebbels, took great pride in their campaign to instill fear in the German people between 1933 and 1945. They understood that the strongest and most renewable emotion in mankind is fear, and that, once a people have been won over by fear, there’s very little that you […]