- What keeps them awake at night, indigestion boiling up in their esophagus, eyes open staring at the ceiling?
- What are they afraid of (most) (most frequently)?
- What are they angry about? Who are they angry at?
- What are their top three daily frustrations?
- What trends are occurring and will occur in their businesses and lives?
- What do they secretly, ardently desire most?
Dan S. Kennedy
