- FREQUENCY: Minimum of 52 ‘touches’ a year IN ADDITION TO your direct sales contacts. THANK YOU is a nice one to include (e.g., at Thanksgiving).
- CONSISTENCY: Means that some component in the 52 arrives as expected and anticipated on a regular schedule – as examples, a monthly newsletter, a Tuesday and Thursday email.
- CONSTANCY: Means without interruption, lapse, or gap.
- DIVERSITY: Means multi-media – mail, email, phone, audio, video etc.
- CREATIVITY: Means entertaining, although not to the extent of sacrificing message.
- QUALITY: Means including information, education, entertainment, interesting ‘stuff’ from an interesting person – not just ‘pitch’. “
Dan S. Kennedy