The Power of Promotional Books

I’m not sure if there is a more powerful marketing tool than your own book. Books carry with them credibility, a certain amount of celebrity, much higher readership than sales letters or brochures. Nutritional companies, newsletter publishers, and all sorts of businesses have discovered the power of this tool. Certainly, for speakers, seminar leaders, consultants, […]

The Power of the “PS”

Most direct-response copywriters agree on this: you should never end a sales letter without a PS. Why? (1) Some people jump to the end, so the PS can serve to further their interest in reading everything. (2) The PS can summarize the offer, for that impatient “jumper.” (3) The PS can emphasize the most important […]