The moral justification of capitalism is man’s right to exist for its own sake, neither sacrificing himself to others nor sacrificing others to himself.
It is the recognition that man – every man – is an end in himself, not a means to the end of others, not a sacrificial animal serving anyone’s need. Ayn Rand
If you had all the money you ever needed and had already vacationed, traveled everywhere you wanted to go and were back home with nothing to do, what would you do now? What would you do, if only for the fun and feeling of self-worth it would provide?
I’m not sure if there is a more powerful marketing tool than your own book. Books carry with them credibility, a certain amount of celebrity, much higher readership than sales letters or brochures. Nutritional companies, newsletter publishers, and all sorts of businesses have discovered the power of this tool. Certainly, for speakers, seminar leaders, consultants, […]
No country buys exactly as much as it sells in a given time frame. In the past, however, an international gold standard kept things in balance.
Once you spent all you gold, you couldn’t buy anymore. Prices dropped within the country, creating bargains for foreigners and gold would flow back in. The cycle could start again. With the current system, it’s more like waiting for a cooker pressure to explode. Doug Casey
Most direct-response copywriters agree on this: you should never end a sales letter without a PS. Why? (1) Some people jump to the end, so the PS can serve to further their interest in reading everything. (2) The PS can summarize the offer, for that impatient “jumper.” (3) The PS can emphasize the most important […]
It is almost mandatory to use at least one, if not both of these, in every offer. Dan S. Kennedy