If you want to excel in an industry saturated with me-toos, you’re going to have to brand yourself and differentiate yourself.

The first step in building a brand is to have a Unique Selling Proposition or a USP. USP-less businesses offer nothing distinct, nothing unique, no special benefits, no logical reason why someone should buy from them other than hope or circumstance wrapped around a cheap price.

Your USP is the anchor to your brand. What makes your company different from the rest? What sets you apart? What will compel a customer to use you over someone else?

MJ DeMarco

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