This Plant-Based Food Startup Just Launched an Ice Cream You’ll Probably Never Try, But That’s Not the Point

Perfect Day isn’t trying to become the next big ice cream brand.
This Plant-Based Food Startup Just Launched an Ice Cream You'll Probably Never Try, But That's Not the Point

The easiest way to understand Perfect Day’s protein is to look at Impossible Foods, one of the leading companies in the alternative meat space. Impossible’s products are based on its plant-based version of heme, which is what makes meat taste like meat.

Perfect Day singled out the protein that give dairy its taste and nutrition, then used a fermentation process to recreate it with fungi. The company says it is superior to other non-dairy proteins and requires significantly less resources and will eventually be cheaper to produce than cow dairy.

https://www.entrepreneur.com/article/336625

 

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