Why you should learn to write copy.

If you’re a restaurant owner, do you advertise and feature five new October dinner specials or Five Fall Flavor Adventures? If you’re a chiropractor, do you offer relief for low back pain or The Golfer’s 500% Flexibility Program — for longer, straighter drives every time? If you’re a plumber, offer a 3 year warranty, or […]

The reason most people start out thinking they are “entrepreneurs” but wind up “small business owners” is because they keep on doing everything themselves.

The evolution of a business requires delegation and outsourcing. The development of an entrepreneur requires a cessation of doing some things in order to do more of other things. If you aren’t continually, actively shifting things from doing to not doing, you aren’t growing and developing as an entrepreneur. Dan S. Kennedy

The Founding Fathers were outspoken opponents of unlimited democracy, which they regarded as rule by the mob.

“The people”, warned John Adams, “when they have been unchecked, have been as unjust, tyrannical, brutal, barbarous and cruel as any king or senate possessed of uncontrollable power.” The principle of individual rights restrains the mob. It says that even if 99 percent of people want to violate the individual’s rights — say by sending […]

One of the biggest breakthroughs in marketing, ever & now is….

…switching from advertising one’s product, service, or company in favor of offering interesting information likely to be “magnetic” to your highest-probability prospect. In every product/service category, information about the type of problem, fear, interest, desire, etc. the product relates to can be offered in place of one-step advertising asking a prospect to buy right away. […]

The endgame has emerged. Debt is compounding faster than growth. Monetary policy is impotent except to blow bubbles and buy time.

Structural change is impeded by political dysfunction. Substitution of sovereign debt for private debt has run its course; now the sovereigns themselves are stretched. Debt, deflation, demographics, and depression are demolishing elite dreams of free trade, free markets, and free capital flows. Elites hope for the turn of a friendly card, but the deck is […]

That the present money system must end, like all preceding paper money systems ended, is without question, and it looks increasingly likely that it will end badly.

There are ony two options. Either societies abandon the concept of unlimited money from nothing, allow the full and undoubtedly painful liquidation of previous capital misallocations and return to inflexible commodity money (i.e., gold), as has been done many times in the past, or we will experience a catastrophe in the form of a complete […]