The Power Of The Irresistible Offer

Weak, wimpy, “ordinary” offers CANNOT be expected to produce exceptional results. That’s simply unreasonable. Yet most marketers put forward mundane offers and then grumble about the disappointing results from their advertising. The trick is to get to the point where the prospect thinks, “I’d be a damned fool if I said ‘no’ to this.” Dan […]

Entrepreneurship is not a yes/no phenomenon: Yes I am an entrepreneur, No I am not an entrepreneur.

Entrepreneurship is not genetic; it has nothing to do with your chromosomes or inherited traits. Entrepreneurs are not born; they make things happen because of their own will, skills, and knowledge. And these skills can be learned and enhanced. Instead, concentrate on the right question: How can I learn what I need to know and […]