The Power of a Marketing Mind

Great marketers have an intense interest in marketing; a marketing orientation or mindset that other people do not have or cultivate. We are fascinated with marketing. We “think” marketing all the time. In a restaurant, we notice what advertising they have on the table, how the copy is written in the menu, whether or not they upsell, whether or not they do name capture. We’re constantly alert for ideas we can use.

Dan S. Kennedy