How to Build an Effective Referral Program

Rather than going out and trying to find brand new customers all over again, it’s much more time-and cost-effective to turn to the customers you already have, not only for repeat business, but to create a steady stream of referrals when they pass your name along to their friends.

  • Know Your Customer (What do they like about your business? What keeps them coming back? When you understand their wants, needs, and behaviors, you can create a referral program that draws them in and encourages them to refer their friends.)
  • Create a Customer Reward Program (Offer a reward your users want. Make an offer both to the referrer and referee)
  • Reevaluate Your Approach (You want to track the results of your program and make changes as appropriate)
  • Enthusiastic customers who will refer your business over and over again!