- Evoke emotion over intellect.
- Show social proof.
- Create FOMO (fear of missing out).
- Use reciprocity.
- Use the Goldilocks effect.
If your products aren’t selling, use some of these psychology tips to get inside the minds of shoppers. Understanding what makes people tick will help your business connect with your audience on a real level and boost your sales as never before. Just remember to always be authentic and honest; otherwise, smart consumers will see right through you.